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Case Study:
The University of Washington Office of Development
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An "audit" of internal communications and
implementation of strategies and tactics to improve
employee communication.
The client:
UW Development, whose mission is to
raise private funds for the University of Washington,
consists of more than 200 employees who work in 20+
different locations in downtown Seattle and on UW
campuses in Seattle, Bothell, and Tacoma.
The objective:
Assess the effectiveness of
communication among the Office's employees and create a
plan for enhancing internal communication.
The strategy:
Conduct an audit of internal
communications and, based on audit results, create
strategies and tactics for internal communications aimed
at helping employees become more effective and more
cohesive in their work.
The tactics:
- Conducted personal interviews with 22 management
employees, group meetings with 24 staff members, and a
print survey of all staff
- Wrote and produced a 65-page Audit Report detailing
results
- Wrote and produced a Strategic Communications Plan
encompassing 20 specific tactics for enhancing
communications
- Managed the implementation of many of
the recommended tactics, including development of an
employee Intranet site
- Served as interim Director of Marketing and
Communications, participating as a member of the
management team for the Assistant Vice President of
Development Services
- Oversaw the creation of the Office of Development's
first Marketing and Communications Department
The results:
A three-person Marketing and
Communications Department continues to implement the
majority of the tactics recommended in the Strategic
Communications Plan.
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Moore
Ink.
